Yara Betancourt

After 16 years in the marketing world—including my last salaried role of serving as Chief Marketing Officer—I decided it was time to take everything I’d learned and build something of my own. I wanted to work directly with passionate business owners and creatives, helping them grow by doing what I love most.

As a lifelong creative, I’ve always looked for ways to blend artistic vision with smart strategy. Social media became the perfect space to do just that. I use my professional background and creative instincts to craft content that genuinely reflects who you are, so you can show up online with clarity and confidence.

My goal is simple: to help you connect with your audience in the most authentic and effective way possible. When that happens, your business grows—and you have the opportunity to dedicate more time to the parts of your business you enjoy.